KICKFIELD
You run the marketing organization of Apex Athletic, a twelve-billion-dollar omnichannel athleisure brand, while a venture-funded direct-to-consumer upstart named Ridgeline eats into your Gen-Z base. Five of you divide the firm, brand, growth, lifecycle, and insights, with the CMO holding it together, and you fight the fight a real marketing team fights now: the creator economy, loyalty programs and first-party data, celebrity versus creator economics, and the cookieless attribution mess.
You run the marketing organization of Apex Athletic, a twelve-billion-dollar omnichannel athleisure brand, while a venture-funded direct-to-consumer upstart named Ridgeline eats into your Gen-Z base. Five of you divide the firm, brand, growth, lifecycle, and insights, with the CMO holding it together, and you fight the fight a real marketing team fights now: the creator economy, loyalty programs and first-party data, celebrity versus creator economics, and the cookieless attribution mess. On every call an AI strategist hands you a recommendation you can dial from advisor to autopilot, and it’s confidently wrong just often enough that knowing when to overrule it is half the skill.
You can also flip the board and play Ridgeline, the attacker, where the moves that defend an incumbent are the exact ones that sink a challenger. Underneath every round runs the same squeeze: the board wants enterprise value this quarter, customers want a brand they can trust for years, and you win only by serving one without strip-mining the other. The post-mortem scores four dimensions and tells the story of the game your team actually played, whether you built lasting value or borrowed from next year to win today.
See what KICKFIELD feels like
KICKFIELD vs Markstrat
Point by point, where KICKFIELD is different, and better.
| Markstrat | KICKFIELD | |
|---|---|---|
| Setting | An abstract market of fictional “Sonite” products | A $12B athleisure incumbent under attack from a DTC challenger |
| The team | Generalist decision-makers | Five specialists: brand, growth, lifecycle, insights, and the CMO |
| Play as | The firm, in a fixed market | The incumbent or the attacker, where the winning moves flip by side |
| Heritage | Forty years old, from INSEAD | AI-native, built for today |
| The decision | Set a number against a known formula | Choose between strategic postures with real tradeoffs |
| AI | None, or bolted on | A native AI strategist to weigh, and to catch, on every call |
| Cognitive load | High, with real overload risk | Twenty-one calls a round, each one earning its place |
| Experience benchmark | 51 out of 120 | 100 out of 120 |
| Behavioral data | Limited | Clean data, by design |
KICKFIELD is on the way
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